What is Cost Per Action Marketing

Cost Per Action Marketing, or CPA for short is one of the most proven and successful forms of marketing in our industry. CPA has many benefits, some of which include easy promotion and marketability, in addition to being one of the easiest ways to make money online. Today I want to share with you three reasons why you should be adding CPA marketing to your overall internet marketing arsenal.

CPA marketing is so great because it allows you to only pay for advertising and create income from a converting sale. This means that you can select CPA offers that fit into your advertising platform, which can increase your ROI dramatically.

CPA offers in theory are similar to affiliate marketing, except in most scenarios you will be paid for giving leads to a company who is then in return paying you for your services. Without a doubt CPA marketing is one of the easiest ways for a merchant to increase their sales across the board.

Ease of Use

The first reason you should be incorporating Cost Per Action Marketing into your overall strategic plans is because of ease.

I would say that CPA marketing is right up there with profiting from Google Adsense when you compare the difficulty to other methods and techniques. Simply put, if you can find an audience and present them with a CPA offer that interests them there is really no reason why you shouldn’t be seeing conversions.

Furthermore, as you begin to understand how CPA marketing works in relation to your audience you will be able to expand your operations to increase your profits.

Proof is in the Numbers

Many marketers think that they will have instant success with internet marketing. While this couldn’t be any further from the truth, it is possible to discover success extremely quickly with CPA marketing.

That doesn’t make this form of marketing investment free however, and as many sales pages won’t tell you–to make money with CPA offers mans you will need to invest some of your own. This is like any business really, but the “high” investment costs are the first thing most marketers think about when it comes to CPA marketing.

Yes it is true, you can spend quite a bit of money trying to market CPA offers, but it is those that spend a little more now that will see bigger profits later. Many have referred to CPA Marketing like funneling money and hoping to come out with a larger sum on the other end.

If you are starting out with CPA marketing I encourage you to first stay away from PPC networks–maybe start out by placing an offer on a high traffic website you run. This would be an excellent way to get started in the world of CPA offers without spending a single penny of your own money.

Profit From Pay Per Click

Pay Per Click, or PPC, is one of the most intimidating methods of marketing on the internet today. Many beginner marketers will see thread after thread stating that PPC advertising is the hardest thing to master in the world of internet marketing, and because of that they stay away from PPC like its the plague.

As mentioned previously, yes you can lose your shirt trying to market CPA offers this way, but if you start small and learn how to handle your profits you should be just fine.

If you are the kind of person who thinks they can just set their Adwords account at $X per click and leave you will be in for a surprise when you get back.

Many people, especially in the weight loss niche like promoting CPA offers through various advertisng platforms. One of the most famous forms of this is the pop up windows displaying Acai Berry supplements formated to look like a news report.

Cost Per Action Marketing is nothing to think is not going to have a learning curve. There are various indsustry problems like advertisers scrubbing leads, the heated rebill debates and more.

As a marketer you will need to be able to see through these problems and controversies to see an excellent way to begin making money online.


Leave a Reply