Hi again! This is the 2^nd part of the article. Please make sure to read Part 1 as well to get every bit of info I want to pass on to you.

In this 2^nd part, we’re going to cover the good and bad of creating your own product and getting it out there to sell.

Your own product

The ups

Many people think that not having to share the profits made with the vendors is the primary benefit. However, the main good thing is that if you have your own stuff, you can get affiliates to make sales for you and worry less about traffic.

Sure, you do have to give them their cut (upto 75%, remember?), but imagine an army of 100 affiliates each sending 100 – 500 visitors to your offer. Sounds cool huh?

Another thing is that even if you don’t want to write your own e-book, you can always outsource it to reputable ghostwriters.

With that said, the most important benefit in my opinion is that you don’t lose the customer. When making affiliate sales, you give the vendor a buyer AND a lead (to which he can market to make future sales). With your own product, you can get the buyer on YOUR own list, and once you pay your affiliate his commissions, you can get your buyer to purchase other stuffs from you.

The downs

If you don’t fancy writing, writing your own content for selling it may not be an option for you. And if you don’t have the money to invest, hiring a ghostwriter is not a great suggestion for you either.

As a product creator, you need to create your own salespage too. If you’re not good with that, be prepared to spend upto $2000 to get a good converting salesletter done by a good copywriter.

And yeah, your copywriter takes care of the text on your salesletter only. For fancy graphics, you need a graphic designer. For setting up the page, you need a web designer.

As a vendor, you should have good customer support as well – to handle refunds, questions etc. After you make some sales, you can afford to get a virtual assistant from the Philippines to do that for you.

I want to make something clear. While this may sound like a “whole lot load of work and expenses”, it doesn’t have to be. To start out, you can create a “good enough” product, an “okayish” salesletter using the free templates available online and free PLR graphics. Don’t use the downs as an excuse for not making money. If still this is too hard, then you may want to consider affiliate marketing.