keyword-research

How To Do Keyword Marketing Research | A Tutorial

Dear Internet Marketers

Have you had enough already of hearing about all the latest and capping keyword research marketing tools that promise you unprecedented results but when you do go down that path, all you end up with is a big fat disappointment each and every time? If yes, you are probably doing something wrong and together we can figure out what that something is and get your keyword marketing research up and working for you in no time at all.

Keyword Marketing Research

For a start, let’s begin by clearing up a big misconception about keyword marketing research. The External Keyword Tool by Google, although free and quite useful, is not enough for keyword research if you want to make more than a few peanuts off your online business platform.

Indeed, if you have been using the Google Free External Keyword Tool exclusively for your keyword marketing research because you read somewhere that it is the best tool for the purpose and it is of course free then you are just another one of many hundreds of thousands of online business owners who have been led astray into thinking that Google’s free keyword research tool is anything more than just a basic help. Granted, the keyword marketing research tool by Google is valuable and an absolutely fantastic place to start but you can’t base your entire marketing strategy based on that one FREE tool that basically just about anyone can have access to. The thing to understand is that the Google keyword research tool is there for Adwords Advertisers. This means that it is there for people who pay Google the big bucks for advertising. As such, the stats Google displays in their External Keyword Tool is indicative of the competition that advertisers can expect and not, contrary to popular belief, the competition for getting free traffic. Therefore, put quite simply, what you can get from the Google External Keyword Tool are high traffic keywords but not so much high conversion keywords.

The best keyword gathering tools you don’t want to miss out on

Currently, Internet marketing can be ruthless. It’s practically a dog eat dog world out there and if you don’t make the most of the resources available to you as an online business owner to leverage your authority in your niche, you will miss out on a lot. In the following part of this post, we’ll discuss how to do keyword marketing research the right way namely how as an Internet marketer, you can access large and profitable keyword lists and what are the best free and paid keyword research tools available today. We’ll also briefly discuss how you can sometimes use forums and sites like Amazon to generate the ultimate list of highly targeted and effective keywords.

1. Traffic Travis

Employed by over 250,000 Internet marketers and webmasters all over the world for the purpose of researching, monitoring and driving more traffic to their websites, Traffic Travis is the ultimate tool you want in your arsenal to quickly overview the SEO performance of your website including promptly assessing whether or not a keyword or a niche is worth pursuing, digging up piles of relevant and high conversion keywords and keeping a tab on what your contemporary competitors are up to.

2. The Google’s Free Keyword Tool

As we’ve covered before, the free keyword marketing research tool by Google is part of the Google AdWords toolkit. It is best used to search phrases and related keywords. The stats generated are indicative of the level of competition among advertisers, estimated search volumes and useful search trends for your selected niche or location.

3. Wordtracker

If you are dead serious about proper search engine optimization of your website then Wordtracker can be a valuable resource. Wordtracker is a pretty impressive keyword research tool and if you need a better understanding of your niche or you just need to generate more traffic to your site, exploring Wordtracker is a good source of useful data. Note that Wordtracker comes both in the form of a free and paid keyword research tool. We recommend the free version, which is widely accessible. The free version has a limit of 100 results. This is enough for a preliminary keyword research.

4. Keyword Discovery

The thing about Keyword Discovery is that it is useful but it is by no means cheap. The standard version costs as much as $69.95 per month. This keyword research tool compiles data and statistics from over 170 search engines in use all over the world and it is argued to be the most powerful, not to mention accurate keyword research tool yet.

5. Micro Niche Finder

Micro Niche finder is perhaps the most popular keyword research software.
Undoubtedly, it is the simplest and user-friendliest tool for keyword research. No complicated programs, no twisted methods to obtain the results you need. The software is so easy to use that even beginners adjust with it effortlessly.

Other methods for keyword marketing research

Last but not least, as we’ve promised earlier in this post, we’ll briefly discuss other methods for keyword research aside using the keyword research tools. First and foremost, you want to look at forums. Now forums are the places where people go to talk about their issues. By browsing forums related to your niche, you can get a pretty good idea about how to approach your target market. Equally useful to learn how to do keyword marketing research is to get ideas from online shopping sites including Amazon, eBay and ClickBank. People searching for specific things on these sites know what they want enough to just type what they normally input into a search engine.