Did you know that as a small business you could get some free advertising on Google? Most probably not if you are currently on this page reading this particular post. Indeed, small businesses can get some free advertising on Google, using Google Local or Google Maps. Currently Google has this thing going on where they are trying to increase the value of their local search and their mapping application, so they are readily helping businesses as a way of helping themselves in return. To advertise your business online without paying a thing, all you need to do is tell Google some information about your business and they will infuse those pieces of data into their main search engine. This is perhaps the easiest thing you can do to advertise your business on Google for free, and everyone loves free advertisement, don’t you think? Going for this new advertising technique will basically help your business show up in searches and can help you get more traffic, leading to more conversion and more profit. To learn more about this new window of opportunity, read on.
How to get free advertising on Google
To get started with this new concept of free advertising, you will need to have a few things ready. For a start, you will need to come up with a description of your business. Here, you might want to be a bit careful. Just saying who you are and what you sell is not enough. A little bit of creative writing will help. You will also need a phone number and an address that are verifiable. In addition to the phone number and the address, you can choose to provide other pieces of contact information if you want. That is entirely up to you. For free advertising on Google, you will be required to provide a business logo or quite simple a picture that summarizes your business best. Most people using this free service normally include a picture of their business premise. When advertising on Google, it is always recommended that you come up with a business coupon of some kind or a special offer. It is free so you might as well make the most of Google’s current generous behavior.
A step-by-step guide to free Google advertisement
1. For free Google advertising, head over to www.google.com/local and search for your business to verify that it is not yet listed with an advertisement. This is an incredibly important step. If you are satisfied that your business is not listed then go back to www.google.com/local and click on Add/Edit Your Business at the bottom left part of the page.
2. Once you’ve done the above, all you will need to do is follow the steps provided by Google. They are pretty simple and straightforward. As part of the process you will need to verify your business either by phone or mail.
3. Once done with all the steps, your business should be listed in Google. You can always come back to it after a few weeks to check and verify your listing. If you want to update it, you can use the same process outlined above.