Today we have an exclusive interview with David Eisner who’s the creator of Octopus Blog Method and Backlinks Round Table.

1. Can you give us some background on yourself?

I’ve been a full-time internet marketer since December of 2009 and before that, I was a part-time IMer and I worked in various industries and travel around. In IM, my focuses were mainly on PPC and SEO up until December when I decided it would be good to start writing and making a name for myself in the IM niche. Since then, I’ve been focusing on product creation, list building, SEO, and ultimately helping other people become successful in this industry.

2. How did you first get started in Search Engine Optimization (SEO)?

I first got into SEO at the end of 2008 when I was having success selling a specific ebook and thought I might have better luck getting my site ranked and selling copies that way. While I wasn’t successful ranking for terms related to that ebook, I did have some other success with ranking niche blogs. I eventually sold off many of my sites because I needed the cash. In retrospect, I’m not sure I love that choice but hey, we’ve got to roll with our decisions – no regrets!

3. Please give our readers some background on what your product, service or membership is/are about and how it will help the readers?

Since December, I’ve created a couple of SEO info products. The first one, and my first product effort overall, was “The Octopus Blog Method.” Boiled down to the basics, it explains why and how to make a massive blog and get individual pages on that blog ranked.

It’s 95+ pages of step-by-step instructions ranging from setting up WordPress to intricate details of getting backlinks. I’ve gotten fantastic feedback on it and it still sells today as a WSO with a less than a 1% refund rate – which tells me it’s still relevant and high quality.

I was lucky enough to follow that up with an interview with the great backlinks masters, Terry Kyle and Tom Goodwin. In February, we recorded “Backlinks Round Table” – 3 hours of extremely valuable SEO information, mostly pertaining to getting the best possible backlinks. It’s clear that these guys really are at the top of the industry and I feel quite fortunate to have scored that interview and to have become friends with them both.

Just recently, Terry launched his new product, “Backlinks Hydra”, which is in my opinion, the greatest achievement in SEO, possibly ever. A week before the launch, we recorded Session 2 of Backlinks Round Table. This is an hour of the most groundbreaking SEO information available. Anybody who says this isn’t just lying (fittingly, nobody has claimed such!).

I can say this and not sound like I’m bragging because honestly, I’m not the one giving the information. It’s all Terry and Tom. This amazing interview revealing some jaw-dropping stuff is currently available for $1 as a WSO.

Check Out Octopus Blog Method => http://winsonyeung.com/octopusblog

Check Out Backlinks Round Table => http://backlinksroundtable.com

4. How did you come up with the idea for this kind of product, service or membership?

I got the idea for the “Octoblog” from my own personal testing that stemmed from theories about backlinks to specific pages and backlinks to the overall domain. It only seemed obvious to me that if you had a huge opportunity in a niche with many keywords, that it would be advantageous to build one bigger site as opposed to many smaller ones. That turned out to be true and I wrote the book.

Towards the end of 2009, I learned about Terry Kyle and his strategies and I realized that this guy was really onto something. I must have emailed him 5+ times just trying to find ways to work with him but there really weren’t opportunities. At the time, I was just starting to really do anything of relevance in the industry, so Terry’s reluctance to throw work at me was highly justifiable.

But eventually, I just realized I wanted to ask him a bunch of questions and I somehow came up with the idea to interview him and he immediately agreed. We worked it out and through the gruelling 3-hour session (haha, we took breaks, don’t worry!) we became friends and created a fantastic product that is still gaining me recognition from industry names to this day, not to mention thousands of loyal and valuable subscribers.

5. Who is your target market for your product, service or membership site?

The target market for Octoblog and Backlinks Round Table is pretty much anybody who wants to rank a website in Google. For Octoblog, obviously if somebody knows they’re not going to use WordPress, then the product is not for them. If they just want some general SEO knowledge, want to get started with a winning strategy, or want to learn a different angle to attack SEO, then it’s a solid way to proceed.

As far as BLRT is concerned, this is the highest level SEO information you can consume. I know this sounds cocky, but I challenge anybody to prove me wrong. I put these claims all over my sales letters and I have not had one negative review or naysayer (in fairness, I have had a handful of people say that they would prefer to learn by PDF instead of audio – but that is a completely different beast).

If you’re a brand-newbie who knows nothing of SEO, this product is probably not for you… yet. If you know the basics, like what a backlink is, then you’re good to go. If you’re an expert, then you’ll appreciate it even more. You will probably walk away humbled after listening to Terry and Tom.

It’s still crystal clear that “quality” and quality of backlinks are by far the most important factor in ranking your website in Google (as for the other search engines, I rarely utter their names for they have become increasingly irrelevant). I put quality in quotes because you’ve got a number of factors to consider such as PageRank, anchor text, IP diversity, security, and many other factors that would contribute to the “quality” of a backlink.

6. What are the 3 important SEO strategies you use to rank for your website?

The 3 best strategies I can suggest at this point are:

1) Learn how to place the highest quality “Publicly Viewable Profile” links for the cheapest possible price,

2) Invest in “homepage backlinks” that Terry talks about in Backlinks Hydra and,

3) Consider building a network of high PR sites where you can place your own links to gain ultimate security and an advantage over the marketplace.

I truly believe that between Backlinks Round Table 1 and 2 and Terry’s Backlinks Hydra, you will have 99% of the information that you need. The remaining 1% is about on-page SEO, a subject that is easily learned and implemented.

7. Can you tell us about the single most important thing SEO mistake you should have avoid in the process of ranking high in the search engine?

The worst thing you can do in SEO is pay a lot of money for backlinks that don’t do anything. The second worst is paying a lot for links that DO do something. The best strategy overall is to pay very little for the best links. In SEO, it is so easy to run through money without seeing results.

Make sure your budget can sustain your backlinking for at least 3-6 months, depending on the strength of the competition you are going after.

8. Anything you want to add on

Oh and I should mention, the OTHER worst thing you can do is try to win an “unwinnable” SEO fight. Going after the keyword “credit cards” or “payday loans” is literally throwing money and time down the drain. This is true for many other keywords. It is so important to understand how to evaluate competition and to go after “reachable” #1 spots. And as Terry says… if you’re not going for #1 then you are pretty much wasting your time on that keyword.

I just want to say thanks Winson for asking me to participate in this project. I’m sure you will get many awesome insights and valuable resources suggested for your subscribers.

Check Out Octopus Blog Method => http://winsonyeung.com/octopusblog

Check Out Backlinks Round Table => http://backlinksroundtable.com