It is not, was not and never will be a debate that if you are doing any form of business online, you need content. It could be in the form of blog posts, articles, e-books, giveaway reports or any other format, but content is an essential component of your marketing.
With the ever-evolving world wide web, we all need more and more quality content for promotion.
With that said, there are a few habits that quality blog writers and ghostwriters seem to have in common. This post will try to dissect them so you can yourself adopt them to have the ability to create more and better content.
Without deadlines, you are unlikely to get much done. You will feel like it’s okay to complete this or that in the afternoon or the next Friday. Sometimes it really is, but when you are postponing everything, something is definitely wrong.
Setting a deadline allows you to get things done quickly and efficiently. You may think that your quality might be compromised if you are writing in a hurry, but this isn’t true. Instead, you will focus on just writing the essentials instead of fluffing up just because “you have enough time”. Your readers will actually love you for being to the point.
2. Scheduling the writing
Writers have fun too; they’re only human. However, they have their writing times too. And if you want to write, you’ve got to schedule your writing as well. So maybe on Monday and Tuesday you will write a report, Wednesday a blog post, Thursday content for guest posting etc.
If you have no idea how you will plan your weekly schedule, then think about how much you want to get done in 2 months from now? Maybe you want to have 1 e-book that you can sell, 1 report for lead generation, 15 articles on your blog. Well, then just spread the tasks out on 8 weeks! 1 ebook, report and 15 articles sound like a complete system. But if you divide them across 8 weeks, you’ll find that you have plenty of time to do it AND plenty of free time as well.
In your first week you can test out various strategies to see what works best for you on a daily basis. For example, you can try working on your online business 2 hours in the morning and another 2 in the afternoon. Or maybe you are better at working for 4 hours straight. Only trying it out will tell.
Loads of mistakes could have been avoided if only the writers just spent some time reading. Reading makes you better. It teaches you when to put an “s” or when to write “you’re” instead of “your”. If you are in any serious niche, chances are your target audience is not dumb. Improper english will raise doubts on your expertise. And if you can’t be trusted, you can’t make money.
4. Writing for the audience
Too many people get so lost in themselves that they forget that they are writing for OTHER people, and not to feed their own ego.
You cannot talk about “becoming more aesthetically pleasing” when you are writing for a bodybuilding blog. Well, you can, but your readers would feel more “at home” if you instead write about “gaining slabs of muscle” or “packing on lean mass next month”. Use their language.
How to get to know about their language? Do #3, but in the niche you are in (reading). After reading 12 articles or so on bodybuilding.com, you are bound to get acquainted to the terms bodybuilders like reading. Same thing for golfing or betting. Find an authority website in the niche, and read a few forum posts and blog posts.
It just takes some reading to “get it”. And once your readers feel home, they’re much more bound to get their credit card out of their wallet to purchase something that you recommend.
5. Ask for feedback
Ask your readers if they like what they read or if they want something different. Maybe your information is good, but they would like to have it presented in a more entertaining way.
For instance, I know people that are into Internet Marketing are not really interested in reading Shakespeare-style sentences. They like simple stuff. This article is almost as if I’m talking to you, right? And admit it, you like it :P
This is what I’m talking about. Investigating…okay, maybe not investigating, but looking for what your readers want from you.
Again, only 5 tips shared. Take 100% of it; it’s easy. But it’ll only be useful if you implement them!
P.S. Image credit to http://www.dragonsearchmarketing.com/online-content-creation-still-rules/