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What Are Backlinks?

If you are here on this page, chances are you’ve heard one or several of these words: backlinks, link building, inbound links, backlinking. If so, it is only natural for you to be curious about what they are, and most importantly, how they can make you money, and this article is just about that!

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An Overview: Backlinks & Link Building

The first thing that crossed your mind when encountering the word was most probably Oh God, now I need to figure out what this stuff is! So, what is a backlink?.

A backlink is simply a link back to your page! As simple as that. For example if you own a gym in New York and your website is listed on a local gym directory online, then it counts as a backlink.

Cool, I already have it then, let’s move on!

The thing is, you need more than 1 link pointing to your website for the “backlink” factor to have real significance. All this will become clear as you read through this article.

Before moving on to the next section, allow us to give you our own short definition of “link building”, as we strongly believe that you need to be aware of that for an overall better comprehension of this article.

“Link building is the process of building links that point to your web pages.”

The Importance Of Link Building For Your Business

Now that you know what backlinks are, the next logical aspect you need to know is why it is important to you and your business.

Imagine the typical Internet surfer. He wants to find information on making paper planes. What he does is he fires up his Firefox or Chrome, head over to Google.com and types i make paper planes and hits Search.

He gets 10 results on the page and has several other pages to go to if he doesn’t find what he wants on the 1st page. He actually gets the info he needs from result #1 and #2. He skims both pages and he now knows how to make 3 different types of paper planes. It took him 3 minutes to go through the entire process.

What’s interesting is that he did not even consider going to the 2nd or 3rd page. Try it for yourself. Search for that as well, and go to the 3rd page. There is really good info on the pages that are displayed on there! But they usually don’t reach the surfer.

[What did #1 and #2 results have that #21, or even #12 didn't? Backlinks.]

I think you don’t need a definition here as the example clearly illustrates how backlinks get your website more exposure.

How To Get Those Awesome Backlinks?

First, it should be clear that it is not something magical that only pros or gurus are allowed to create. Anyone can create his own backlinks. Don’t let anyone convince you of the opposite.

However, it should also be known that while an individual do his own link building, he first has to educate himself about backlinking. By this, I mean that before someone builds a link to his webpage, he should know whether he is building a good link, or a bad link. He should learn about what quality links are and how he can get them.

This article is not a complete course, so if you want to learn about backlinking, you can look for courses that shows various techniques.

The drawback in getting your own links is that it can be time-consuming. For a competitive keyword phrase, being on your own can take you 10 hours + of backlinking efforts to see any substantial effects.

This is where you should consider outsourcing your link building so you can be the project manager instead of the worker.

Make sure to find a link building team that knows what it is doing and gets the best inbound links for your webpages. While there are undoubtedly many services out there, I will take the last paragraph of this informational article to promote our own backlinking service. We’ve been in the business long enough to know what makes the big search engines like or hate your site. Don’t believe us? Run a Google search for online affiliate marketing (without the quotes) and see for yourself who’s at #1 ;)

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