Facebook ‘Likes’ are difficult to balance. On the one hand, it’s easy to get obsessed by accumulating virtual thumbs-ups at the cost of failing to input your time into other aspects of your business; and on the other hand, your Facebook page can act as a great marketing tool for your business in general, humanising it to the public, and it can tell the story behind the scenes, so ‘likes’ can boost business, and generally be of high value.

However some business pages are beginning to lose ‘likes’ like there’s no tomorrow? If this is the case for you, it may be time to analyse your page to see if there’s a problem – or even one at the heart of your business itself. Read More…