Why Your Facebook Page is Losing ‘Likes’
Facebook ‘Likes’ are difficult to balance. On the one hand, it’s easy to get obsessed by accumulating virtual thumbs-ups at the cost of failing to input your time into other aspects of your business; and on the other hand, your Facebook page can act as a great marketing tool for your business in general, humanising it to the public, and it can tell the story behind the scenes, so ‘likes’ can boost business, and generally be of high value.
However some business pages are beginning to lose ‘likes’ like there’s no tomorrow? If this is the case for you, it may be time to analyse your page to see if there’s a problem – or even one at the heart of your business itself. Read More…
4 Ways You’re Using Social Media Incorrectly – Corrective Action for Social Media Marketers
Social media marketing has become the mantra of the modern advertising world. Everywhere you turn, you’ll find post after post, article after article, case study after case study all telling you that social networks are where you need to be. However, what most of these publications fail to mention is that a significant number of business owners are now turning away from social media. Read More…
Can CDN Cause Any Issues for Your SEO Rankings?
As you might have heard, there’s this new web animal taking the world by storm. It’s called CDN. The question is,” Are SEO and CDN friends or foes?” In case your boss decided to implement it on your site, but you don’t really know how and if it may influence your site’s rankings, you’re reading the exact right post, because it explains if there’s anything to be afraid of from an SEO standpoint. Plus you’ll learn what tools you can use to implement CDN if you’re running a WordPress-based website.
4 Ways To Quickly Integrate Social Media Into Your Website
I have a terrible admission to make. Last year I started cheating on a long term partner of mine. Dirty, I know. But then if that “partner” wasn’t called Google and she didn’t stop sending me traffic after the Penguin update then I probably never would have started looking elsewhere. And the name of my new muse? Well, social media of course.
What shocked me – the reformed SEO fanatic – was that I discovered to my amazement that not only was social media more fun than spending your whole life trying to build links to your site – but it was also a lot quicker too. As in, virtually instant. Traffic on demand.
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Is Your Social Media Ready For Recruiters?
Whether you’re finishing up law school or applying for summer internships, you have to start thinking about more than your resume and interview skills. Employers today are just as dialed in as we are, so keeping our social media profiles clean and professional is now equally as important when it’s recruiting season.
A scandalous picture, a crude comment, or even an inappropriate friend can ruin the reputation you’ve worked so hard to build. Here are a few tips for making sure your social media is ready for recruiters. Read More…
Latino Marketing And The Duality Of Social Media
The Latino market is growing and businesses need to make sure they’re listening. Not only do Latinos relish the interaction and socialization afforded to them through social media platforms and other the Internet-based forums, but they also appreciate marketing efforts that acknowledge their very presence. In previous years, Latinos were either marketed to directly or not at all, simply included in the same marketing campaigns meant for the general population.
Today, neither approach pleases this lively demographic. Instead, Latinos look for brands that understand their cultural roots but recognize that they have also adopted American values. So how can you incorporate the Latino population? Through social media! Read More…
Using Google Analytics to Identify Mobile Trends
There’s a lot of information published concerning trends in how consumers use technology, with many implications for not just ecommerce sites but businesses in general. The challenge, of course, is figuring out how they will affect yours. Google Analytics can be very useful for identifying how your site is being affected by ongoing changes in the market, allowing your company to make better-informed decisions and respond more appropriately. Read More…
